About Me
I help law firms and local businesses in the US, UK, Europe, and the Philippines get found on Google and AI search, and turn that visibility into calls, consultations, and clients.
My Story
Seven years of learning what actually moves rankings, and what just looks busy.
I started in SEO in 2019, working on international search for a logistics company in Denmark. From there I moved into Shopify and e-commerce SEO, then spent several years helping local service businesses across Texas, from lawn care and roofing to real estate, win their local markets.
Each project taught me something different. E-commerce taught me site architecture and how to rank product pages at scale. Local businesses taught me how much the Google Map Pack decides who gets the call. Healthcare and legal clients in England taught me how carefully Google treats content where trust really matters.
Today I lead SEO for a criminal defense law firm in the US, one of the most competitive niches in search. Monthly organic visits have grown from about 1,300 to 5,500, with page-one and Local Pack rankings for the firm's most valuable keywords.
Through all of it, my goal has stayed the same: SEO should bring in clients, not just traffic. I build strategies around search intent, technical health, strong content, and real authority, the fundamentals that work for Google and for AI search tools alike.
How I Work
No guesswork, no vanity metrics, and no long silences between updates.
Every project starts with an audit and a clear plan. I fix what holds you back first, then build on it.
Technical SEO, semantic content, entities, and schema that help search engines and AI tools understand and cite you.
Monthly reports on calls, leads, and rankings in plain English, with clear priorities for the next month.
You work with me, not an account manager. Questions get answered quickly over email, video call, or WhatsApp.
Experience
From international logistics to leading SEO for a competitive US law firm.
The Law Office of Matthew W. Peterson · Criminal defense law firm, USA
Click 4 Corp · Digital agency, Texas, USA
Criminal Defense Law Firm · London, England
Private Psychology Clinic · Whitefield, England
Real Estate Company · Alabama, USA
Lawn, Tree Care & Roofing Companies · Texas, USA
E-commerce Brand · Colorado, USA
Logistics Company · Denmark
Industries
Toolkit
Always Learning
Search changes constantly. I keep learning so my clients don't fall behind.
Client Words
Working with Alexander completely changed our online presence. Within a few months, we started seeing noticeable improvements in our local rankings, website traffic, and lead quality.
Before hiring Alexander, we struggled to get consistent leads from our website. He developed a clear SEO strategy, optimized our content, and improved our visibility in search results.
Alexander goes beyond traditional SEO. He helped us identify content opportunities, strengthen our website's authority, and improve our visibility across search engines and AI-generated search results.
Tell me about your business and your goals. I'll review your website and show you exactly where the biggest opportunities are, free and with no obligation.
