Your Business Deserves to
Rank at the Top of
Google
Alex Odoño here! — an SEO Expert with 6+ years of experience helping businesses grow through Local SEO, Technical SEO, Content Strategy, and Digital PR—driving higher rankings, qualified traffic, and sustainable revenue. Based in Cavite City, Philippines, serving clients worldwide.
TRUSTED BY GLOBAL Businesses
Driving sustainable global scale by harmonizing operational excellence with market growth.
SERVICES
On Page
I optimize website content, internal linking, metadata, search intent alignment, and content structure to improve rankings, relevance, and user experience.
Technical
I identify and resolve technical issues affecting website performance, indexing, crawlability, Core Web Vitals, structured data, and overall search engine accessibility.
Link Building
I build authority with high-quality backlinks, Digital PR campaigns, local citations, niche placements, and strategic outreach designed to strengthen your website's trust and ranking potential.
Local SEO
I help your business show up in Google Maps and local search results by optimizing your Google Business Profile, managing citations, creating location-focused content, and building local SEO campaigns that bring in more calls, leads, and customers.
Law Firm SEO
I provide specialized SEO strategies for law firms that want to improve rankings, increase qualified case inquiries, and build authority in highly competitive legal markets through YMYL/EEAT-focused content and semantic SEO.
Shopify SEO
I improve the organic performance of Shopify stores through technical optimization, collection page SEO, product page enhancements, keyword mapping, and scalable content strategies.
Alex Odoño
I understand that business owners are busy running and growing their companies—not worrying about rankings, content strategy, or where their next leads will come from. That’s where I come in. I help businesses build a stronger online presence, create content that attracts the right audience, and turn search visibility into real growth opportunities.
My expertise spans Local SEO, Technical SEO, On-Page SEO, Shopify SEO, Law Firm SEO, and Authority Building through Digital PR and strategic link acquisition. Throughout my career, I have worked with law firms, local service businesses, eCommerce brands, agencies, and international companies across the United States and Europe.
I specialize in developing SEO strategies that align with how modern search engines and AI-powered platforms evaluate content. By combining technical optimization, semantic SEO, search-intent analysis, entity optimization, and authority-building campaigns, I help businesses achieve sustainable organic growth rather than relying on short-term ranking tactics.
- My goal is simple: turn search visibility into real business growth, qualified leads, and long-term brand authority.
ABOUT ME
I am an SEO Specialist with over 6 years of experience helping businesses increase their online visibility, attract qualified leads, earn mentions in AI-powered search experiences, and dominate local search results.
I understand that business owners are busy running and growing their companies—not worrying about rankings, content strategy, or where their next leads will come from. That’s where I come in. I help businesses build a stronger online presence, create content that attracts the right audience, and turn search visibility into real growth opportunities.
My expertise spans Local SEO, Technical SEO, On-Page SEO, Shopify SEO, Law Firm SEO, and Authority Building through Digital PR and strategic link acquisition. Throughout my career, I have worked with law firms, local service businesses, eCommerce brands, agencies, and international companies across the United States and Europe.
I specialize in developing SEO strategies that align with how modern search engines and AI-powered platforms evaluate content. By combining technical optimization, semantic SEO, search-intent analysis, entity optimization, and authority-building campaigns, I help businesses achieve sustainable organic growth rather than relying on short-term ranking tactics.
- My goal is simple: turn search visibility into real business growth, qualified leads, and long-term brand authority.
WEBSITES I WORKED WITH
CERTIFIED
TESTIMONIALS
REAL LIFE WORK EXPERIENCE
SEO Specialist
- Improved visibility for commercial and transactional search terms.
- Optimized Google Business Profile and local SEO assets.
- Built local citations and structured data implementation.
Shopify SEO Specialist
- Conducted comprehensive Shopify SEO audits.
- Optimized collection pages, product pages, and site architecture.
- Improved rankings for transactional keywords.
- Developed scalable content and authority-building systems for long-term growth.
SEO Consultant
- Managed SEO campaigns across four business websites.
- Built local authority through citation management and local optimization.
- Conducted competitor research to identify content and backlink gaps.
SEO Consultant
- Managed SEO for multiple websites under the client's portfolio.
- Implemented Local SEO, On-Page SEO, and Off-Page SEO campaigns.
- Improved rankings through strategic content optimization and authority building.
- Consistent NAP for directories, citations like Chamber of Commerce, Yahoo business listing, yellow pages, and more.
SEO Consultant
- Performed comprehensive SEO audits and competitor analysis.
- Identified content, keyword, and backlink opportunities.
- Developed strategies to improve local visibility and lead generation.
- Give them a high-quality, deep content plan for subdomains.
SEO Strategist
- Developed and executed a comprehensive SEO strategy focused on improving local rankings, organic traffic, and appointment inquiries.
- Performed in-depth technical SEO audits, resolving crawlability, indexation, Core Web Vitals, and structured data issues that improved overall website performance.
- Built a content strategy around mental health services, patient search intent, and topical authority, increasing visibility for high-intent local keywords.
- Optimized the Google Business Profile, local citations, and location landing pages, resulting in stronger Google Maps visibility and increased local engagement.
- Conducted competitor research, keyword gap analysis, and backlink audits to identify growth opportunities and improve domain authority.
- Increased first-page keyword rankings, organic traffic, and qualified leads through continuous optimization and monthly performance reporting.
SEO Consultant
- Developed a long-term SEO roadmap that improved visibility for competitive criminal defense and legal service keywords across London.
- Led technical SEO initiatives, including site architecture improvements, schema markup implementation, internal linking optimization, and indexation management.
- Created a semantic content strategy using search intent analysis, topical clusters, and FAQ optimization to improve topical authority and AI search visibility.
- Directed Digital PR and high-authority link-building campaigns, increasing referring domains, backlink quality, and overall website authority.
- Optimized Google Business Profile, local landing pages, and citation consistency, improving Local Pack visibility and increasing calls from prospective clients.
- Monitored SEO performance through Google Search Console, GA4, Ahrefs, and SEMrush, using data-driven insights to continuously improve rankings, organic traffic, and lead generation.
SEO Specialist
- Increased local rankings and organic traffic across multiple business sectors.
- Conducted technical SEO audits and resolved performance, indexing, and crawlability issues.
- Implemented structured data and local SEO strategies.
- Built authority through local citations, directory submissions, and link-building campaigns.
- Most of the websites I handled from this agency started with 500-1k organic traffic, with the right strategy and content. Most of them increase to 1.5k to 2.5k organic traffic with an increase in organic keywords ranking, SERPs position, and being featured in the People Also Asked section.
SEO Lead / Strategist
- Achieved Page 1 rankings and Local Pack visibility for highly competitive criminal defense and gun keywords.
- Implemented semantic SEO strategies, topic clusters, and advanced internal linking structures.
- Acquired authoritative backlinks through Digital PR, link placements, and .edu outreach campaigns.
- Optimized Google Business Profiles while maintaining compliance and avoiding suspension risks.
- Improved organic traffic, branded traffic, domain authority, referring domains, and keyword rankings.
- Conducted extensive competitor analysis to uncover keyword gaps, content opportunities, and backlink strategies.
- Enhanced EEAT and YMYL compliance for legal content in one of the most competitive industries online.
- Utilized Google Search Console, GA4, GTM, Bing Webmaster Tools, SEMrush, Ahrefs, Screaming Frog, and BrightLocal for data-driven decision making.
- Implement a customized schema for different pages, attorney profiles, and locations.
- Increase the organic traffic from 1.3k monthly up to 5.5k, 10k+ clicks, 2.5m impressions, 80% increase in GBP visits, calls, and clicks.
The Law Office of Matthew W. Peterson (2024 – Present)
Led the firm’s complete SEO strategy, including website restructuring, content optimization, technical SEO, local SEO, semantic SEO, Digital PR, and authority building.
Key Achievements:
• Achieved Page 1 rankings and Local Pack visibility for highly competitive criminal defense and gun keywords.
• Implemented semantic SEO strategies, topic clusters, and advanced internal linking structures.
• Acquired authoritative backlinks through Digital PR, link placements, and .edu outreach campaigns.
• Optimized Google Business Profiles while maintaining compliance and avoiding suspension risks.
• Improved organic traffic, branded traffic, domain authority, referring domains, and keyword rankings.
• Conducted extensive competitor analysis to uncover keyword gaps, content opportunities, and backlink strategies.
• Enhanced EEAT and YMYL compliance for legal content in one of the most competitive industries online.
• Utilized Google Search Console, GA4, GTM, Bing Webmaster Tools, SEMrush, Ahrefs, Screaming Frog, and BrightLocal for data-driven decision making.
• Implement a customized schema for different pages, attorney profiles, and locations.
• Increase the organic traffic from 1,3k monthly up to 5.5k, 10k+ clicks, 2.5m impressions, 80% increase in GBP visits, calls, and clicks.
Click 4 Corp (Texas, USA) | 2023 – 2024 SEO Specialist
Managed SEO campaigns for over 15 websites across various industries.
Key Achievements:
• Increased local rankings and organic traffic across multiple business sectors.
• Conducted technical SEO audits and resolved performance, indexing, and crawlability issues.
• Implemented structured data and local SEO strategies.
• Built authority through local citations, directory submissions, and link-building campaigns.
• Most of the websites I handled from this agency started with 500-1k organic traffic, with the right strategy and content. Most of them increase to 1.5k to 2.5k organic traffic with an increase in organic keywords ranking, SERPs position, and being featured in the People Also Asked section.
Real Estate Company (Alabama, USA) 2022-2023 | SEO Consultant
• Performed comprehensive SEO audits and competitor analysis.
• Identified content, keyword, and backlink opportunities.
• Developed strategies to improve local visibility and lead generation.
• Give them a high-quality, deep content plan for subdomains.
Roofing Company (Texas, USA) 2021-2022 | SEO Consultant
• Managed SEO for multiple websites under the client’s portfolio.
• Implemented Local SEO, On-Page SEO, and Off-Page SEO campaigns.
• Improved rankings through strategic content optimization and authority building.
• Consistent NAP for directories, citations like Chamber of Commerce, Yahoo business listing, yellow pages, and more.
Lawn & Tree Care Company (Dallas, USA) 2021-2022 | SEO Consultant
• Managed SEO campaigns across four business websites.
• Built local authority through citation management and local optimization.
• Conducted competitor research to identify content and backlink gaps.
E-Commerce Brand (Colorado, USA) 2020-2021 | Shopify SEO Specialist
• Conducted comprehensive Shopify SEO audits.
• Optimized collection pages, product pages, and site architecture.
• Improved rankings for transactional keywords.
• Developed scalable content and authority-building systems for long-term growth.
Logistics Company (Denmark, Europe) 2019-2020 | SEO Specialist
• Improved visibility for commercial and transactional search terms.
• Optimized Google Business Profile and local SEO assets.
• Built local citations and structured data implementation.
Efficiency With tools
Where global expansion meets peak operational performance.
Frequently Asked Questions
Experience-Based Answers
SEO is a long-term investment, not an overnight solution. While some improvements can be seen within the first few weeks, most businesses start noticing meaningful results within 3 to 6 months. The timeline depends on factors such as your competition, website history, current rankings, and the amount of work required. My goal is to build sustainable growth rather than temporary ranking spikes.
No, and you should be cautious of anyone who does. Google doesn’t allow anyone to control search rankings. What I can guarantee is that I’ll use proven SEO strategies, follow best practices, and focus on increasing your visibility, traffic, and lead generation through ethical, long-term SEO.
Absolutely. AI Overviews have changed how people interact with search results, but they haven’t eliminated the need for SEO. In fact, businesses with strong authority, well-structured content, and trustworthy websites are more likely to be referenced in AI-generated answers. My approach includes optimizing not only for traditional rankings but also for visibility within AI-powered search experiences.
Google Business Profile (GBP) is one of the most important tools for local businesses. It helps your business appear in Google Maps and local search results when potential customers search for services in your area. I optimize GBP listings by improving business information, categories, services, photos, reviews, and local relevance signals to help increase local visibility and customer inquiries.
A penalty often shows up as a sudden drop in rankings, traffic, or visibility. Some penalties are manual actions issued by Google, while others result from algorithm updates. I perform a complete SEO audit to identify potential issues such as spammy backlinks, thin content, technical errors, or guideline violations, and create a recovery plan if needed.
Yes, backlinks remain one of Google’s strongest ranking factors. However, quality matters far more than quantity. A few authoritative and relevant links are often more valuable than hundreds of low-quality links. My focus is on building trustworthy, relevant backlinks that strengthen your website’s authority and support long-term rankings.
Traditional SEO focuses on improving rankings across broader search results, while Local SEO helps businesses appear when people search for services in a specific location. If you serve customers in a city or region, Local SEO—including Google Business Profile optimization, local citations, and location-focused content—is essential for attracting nearby customers.
Yes, but the strategy may differ depending on your market. Competitive industries often require stronger content, better technical optimization, higher authority backlinks, and a consistent long-term approach. I analyze your competitors and identify opportunities to help you gain visibility even in crowded markets.
In most cases, yes. Publishing useful content helps demonstrate expertise, answer customer questions, target new keywords, and increase your chances of appearing in both search results and AI-generated answers. Rather than creating content for the sake of publishing, I focus on content that serves a clear business purpose and aligns with what your audience is searching for.
I don’t focus solely on rankings. My approach combines Local SEO, Technical SEO, content strategy, authority building, and AI search optimization to help businesses increase visibility where potential customers are actually looking. I focus on measurable business outcomes—more qualified traffic, more leads, stronger local presence, and sustainable growth—rather than vanity metrics.
LET'S GROW
YOUR BRAND
ORGANICALLY!
Your next customer is already searching online. Make sure they find your business instead of your competitors.
Let’s build an SEO strategy that drives more visibility, more leads, and more growth.
Follow Me
- +63 985 2053 950
- Timing: 9am -8pm
With over 6 years of experience, I help businesses improve their online presence through Local SEO, Technical SEO, Content Strategy, and Digital PR—resulting in stronger search visibility, qualified leads, and long-term business growth. Based in Cavite City, Philippines, I work with clients across the globe.
SERVICES
- LOCAL SEO
- ON-PAGE SEO
- TECHNICAL SEO
- OFF PAGE SEO
- LAW FIRM SEO
- SHOPIFY SEO
Quick Links
Copyright © 2026 All Right Reserved